India's First Multi-Stakeholder Road Safety Movement
Powered by Rotary District RID 3206
Every Road. Every Life.Our Vision
A multi-district, multi-year, pan-India road safety movement — scalable, plug-and-play, and initiated by Rotary. We unite every stakeholder who owns the road: government, corporates, NGOs, communities, and citizens.
Multi-District
Crossing district and state lines to create national impact.
Multi-Year
Sustained, not seasonal — building lasting behaviour change.
Plug & Play
Replicable architecture any Rotary district can adopt instantly.
4.8L
ACCIDENTS IN 2023 — A 4.2% RISE VS. 2022
1.73L
DEATHS IN 2023 — ONE DEATH EVERY 3 MINUTES
36
DEATHS PER 100 ACCIDENTS
18–45
PRIMARY VICTIM AGE GROUP
HOW WE CREATE IMPACT
THREEINTEGRATEDPILLARS
THECAR DRIVE
A high-visibility multi-city caravan rallying public attention, media, and partner stakeholders around road safety — creating a moment of national consciousness.
FIRST RESPONDERTRAINING
Community-level training programmes equipping citizens, drivers, and volunteers with life-saving first-response skills and road safety knowledge.
THEADVOCACY
Structured audits of black spots, signage gaps, and road hazards — with actionable reports submitted to government and NHAI partners.
Why Rotary Is Uniquely Positioned
The Government's 4E Framework
Government is investing heavily in Education, Engineering, Enforcement, and Emergency Care — with landmark initiatives like the Motor Vehicles (Amendment) Act 2019, NHAI black-spot rectification, e-DAR, iRAD, and golden-hour trauma schemes.
The Gap Rotary Fills
What government cannot do at scale: sustained community behaviour change, helmet and seat-belt adoption, school and college programmes, village-level awareness, and last-mile linkage to trauma care.
Rotary is the only network that is simultaneously trusted and present at grassroots in every district and city across India.
Moments From the Movement
Highlights from our events, drives, and community programmes across Tamil Nadu.